Monday, November 13, 2006

Want more sales? What's your Split between AU and NZ?

If you are a web based agent based in Australia chances are you sell mostly Australian product. If you are based in New Zealand, you probably sell mostly New Zealand product… Why?

At first glance it makes sense, as they are close to the market, but how then do German or UK agents manage to sell both? Given the location of most agents I visit I have to wonder.. does it really matter where you are?

I think it’s more about focus! Agents in Australia have Australia top of mind, but New Zealand sales could be just as big for them!

To sell both countries you need to have the information, optimisation etc all working for both countries. But if you are looking for more sales and are not sure how much more you can get out of one market, looking to another market might be the edge you need!

Or what about Southern Africa? While the campervan Market is much smaller in Southern Africa it could be an extra source of bookings for you!

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