"If you find yourself facing a price war, you'll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut. " - Harvard business Review Mar 2000.
You can read the full article at http://www.csom.umn.edu/Assets/71544.pdf
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If you want to survive you have to add value!
Ideas and Issues for Agents selling campervan and car rental online.
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About Me
Great Books
- Maverick - Ricardo Semler
- Circle of Innovation - Tom Peters
- What the don't teach you at Harvard Business School - Mark McCormack
- Losing my Virginity - Richard Branson
- The 80 20 Principle - Richard Koch
- The McKinsey Way - Ethan Rasiel
- 50 Facts that should change the World - Jessica Williams
- Blue Streak - inside Jet Blue - Barbara Peterson
- Great Ikea! - Elen Lewis
- Send this Jerk the Bedbug Letter - John Bear (about complaints)
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